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2025 Automotive Ad Benchmarks

The complete performance guide for Automotive marketers. Compare CTR, CPC, and conversion data across Facebook, Instagram, TikTok, Google, and LinkedIn.

Highest Engagement
Google Search

Average CTR: 2.33%

Most Cost-Effective
TikTok Ads

Average CPC: $1.34

Creative Health

Are your Automotive ads beating these benchmarks?

Platform Comparison Matrix

PlatformCTR (Avg)CPC (Avg)CPM (Avg)CVR (Avg)CPA (Avg)
Facebook Ads0.97%$2.21$15.141.12%$197.22
Instagram Ads0.91%$2.20$17.351.23%$179.18
TikTok Ads1.23%$1.34$9.541.85%$72.21
Google Search2.33%$2.74$27.930.94%$290.57
LinkedIn Ads0.38%$6.49$39.080.44%$1471.44

Deep Dive by Platform

Facebook Ads
Detailed Automotive performance data
Instagram Ads
Detailed Automotive performance data
TikTok Ads
Detailed Automotive performance data
Google Search
Detailed Automotive performance data
LinkedIn Ads
Detailed Automotive performance data