Question 1

What is a good CTR for Facebook Ads?

Accepted Answer

The average CTR for Facebook Ads across all industries is around 1.71% in 2025. However, this varies significantly by industry - Shopping & Gifts averages 4.13% while Automotive services averages 0.80%. Use our benchmarks to find your industry's specific CTR.

Question 2

What is a good CPC for TikTok Ads?

Accepted Answer

TikTok Ads CPC varies by industry and targeting. The average CPC ranges from $0.50 to $1.50. E-commerce brands typically see lower CPCs around $0.50-$0.80, while B2B campaigns may see $1.00-$2.00. Check our TikTok benchmarks for your industry.

Question 3

How often are ad benchmarks updated?

Accepted Answer

Our ad benchmarks are updated quarterly with the latest industry data. We aggregate data from thousands of ad accounts to provide accurate, up-to-date benchmarks for Facebook, TikTok, Google, LinkedIn, and Instagram advertising.

Question 4

Why do ad benchmarks vary by industry?

Accepted Answer

Ad benchmarks vary by industry due to differences in competition levels, audience intent, and product pricing. High-intent industries like Legal or Finance often have higher CPCs due to competition, while broad consumer categories may have higher CTRs but lower conversion rates.

Benchmarks Directory

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