Facebook Ads vs Google Search
Head-to-head performance comparison for Automotive ads in 2025.
Click-Through Rate (CTR)Winner: Google Search
Facebook Ads
0.97%
Google Search
2.33%
Cost Per Click (CPC)Winner: Facebook Ads
Facebook Ads
$2.21
Google Search
$2.74
Cost Per Mille (CPM)Winner: Facebook Ads
Facebook Ads
$15.14
Google Search
$27.93
Cost Per Acquisition (CPA)Winner: Facebook Ads
Facebook Ads
$197.22
Google Search
$290.57
Conversion Rate (CVR)Winner: Facebook Ads
Facebook Ads
1.12%
Google Search
0.94%