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TikTok Ads vs Google Search

Head-to-head performance comparison for Automotive ads in 2025.

Click-Through Rate (CTR)Winner: Google Search
TikTok Ads
1.23%
Google Search
2.33%
Cost Per Click (CPC)Winner: TikTok Ads
TikTok Ads
$1.34
Google Search
$2.74
Cost Per Mille (CPM)Winner: TikTok Ads
TikTok Ads
$9.54
Google Search
$27.93
Cost Per Acquisition (CPA)Winner: TikTok Ads
TikTok Ads
$72.21
Google Search
$290.57
Conversion Rate (CVR)Winner: TikTok Ads
TikTok Ads
1.85%
Google Search
0.94%

Want to beat these benchmarks?

Whether you choose TikTok Ads or Google Search, success comes down to creative quality. Grade your ads for free.