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2025 B2B SaaS Ad Benchmarks

The complete performance guide for B2B SaaS marketers. Compare CTR, CPC, and conversion data across Facebook, Instagram, TikTok, Google, and LinkedIn.

Highest Engagement
Google Search

Average CTR: 1.66%

Most Cost-Effective
TikTok Ads

Average CPC: $2.01

Creative Health

Are your B2B SaaS ads beating these benchmarks?

Platform Comparison Matrix

PlatformCTR (Avg)CPC (Avg)CPM (Avg)CVR (Avg)CPA (Avg)
Facebook Ads0.72%$3.77$24.890.80%$471.71
Instagram Ads0.87%$4.18$24.880.81%$513.55
TikTok Ads1.26%$2.01$19.981.47%$137.42
Google Search1.66%$5.14$53.660.58%$886.91
LinkedIn Ads0.29%$11.39$85.310.23%$5027.80

Deep Dive by Platform

Facebook Ads
Detailed B2B SaaS performance data
Instagram Ads
Detailed B2B SaaS performance data
TikTok Ads
Detailed B2B SaaS performance data
Google Search
Detailed B2B SaaS performance data
LinkedIn Ads
Detailed B2B SaaS performance data