2025 B2B SaaS Ad Benchmarks

The complete performance guide for B2B SaaS marketers. Compare CTR, CPC, and conversion data across Facebook, Instagram, TikTok, Google, and LinkedIn.

Highest Engagement

Google Search

Average CTR: 1.66%

Most Cost-Effective

TikTok Ads

Average CPC: $2.01

Creative Health

Are your B2B SaaS ads beating these benchmarks?

Platform Comparison Matrix

Platform	CTR (Avg)	CPC (Avg)	CPM (Avg)	CVR (Avg)	CPA (Avg)
Facebook Ads	0.72%	$3.77	$24.89	0.80%	$471.71
Instagram Ads	0.87%	$4.18	$24.88	0.81%	$513.55
TikTok Ads	1.26%	$2.01	$19.98	1.47%	$137.42
Google Search	1.66%	$5.14	$53.66	0.58%	$886.91
LinkedIn Ads	0.29%	$11.39	$85.31	0.23%	$5027.80

Deep Dive by Platform

Facebook Ads

Detailed B2B SaaS performance data

Instagram Ads

Detailed B2B SaaS performance data

TikTok Ads

Detailed B2B SaaS performance data

Google Search

Detailed B2B SaaS performance data

LinkedIn Ads

Detailed B2B SaaS performance data