Facebook Ads vs Instagram Ads
Head-to-head performance comparison for B2B SaaS ads in 2025.
Click-Through Rate (CTR)Winner: Instagram Ads
Facebook Ads
0.72%
Instagram Ads
0.87%
Cost Per Click (CPC)Winner: Facebook Ads
Facebook Ads
$3.77
Instagram Ads
$4.18
Cost Per Mille (CPM)Winner: Instagram Ads
Facebook Ads
$24.89
Instagram Ads
$24.88
Cost Per Acquisition (CPA)Winner: Facebook Ads
Facebook Ads
$471.71
Instagram Ads
$513.55
Conversion Rate (CVR)Winner: Instagram Ads
Facebook Ads
0.8%
Instagram Ads
0.81%