Facebook Ads vs LinkedIn Ads
Head-to-head performance comparison for B2B SaaS ads in 2025.
Click-Through Rate (CTR)Winner: Facebook Ads
Facebook Ads
0.72%
LinkedIn Ads
0.29%
Cost Per Click (CPC)Winner: Facebook Ads
Facebook Ads
$3.77
LinkedIn Ads
$11.39
Cost Per Mille (CPM)Winner: Facebook Ads
Facebook Ads
$24.89
LinkedIn Ads
$85.31
Cost Per Acquisition (CPA)Winner: Facebook Ads
Facebook Ads
$471.71
LinkedIn Ads
$5027.8
Conversion Rate (CVR)Winner: Facebook Ads
Facebook Ads
0.8%
LinkedIn Ads
0.23%