Google Search vs LinkedIn Ads
Head-to-head performance comparison for B2B SaaS ads in 2025.
Click-Through Rate (CTR)Winner: Google Search
Google Search
1.66%
LinkedIn Ads
0.29%
Cost Per Click (CPC)Winner: Google Search
Google Search
$5.14
LinkedIn Ads
$11.39
Cost Per Mille (CPM)Winner: Google Search
Google Search
$53.66
LinkedIn Ads
$85.31
Cost Per Acquisition (CPA)Winner: Google Search
Google Search
$886.91
LinkedIn Ads
$5027.8
Conversion Rate (CVR)Winner: Google Search
Google Search
0.58%
LinkedIn Ads
0.23%