Instagram Ads vs TikTok Ads
Head-to-head performance comparison for B2B SaaS ads in 2025.
Click-Through Rate (CTR)Winner: TikTok Ads
Instagram Ads
0.87%
TikTok Ads
1.26%
Cost Per Click (CPC)Winner: TikTok Ads
Instagram Ads
$4.18
TikTok Ads
$2.01
Cost Per Mille (CPM)Winner: TikTok Ads
Instagram Ads
$24.88
TikTok Ads
$19.98
Cost Per Acquisition (CPA)Winner: TikTok Ads
Instagram Ads
$513.55
TikTok Ads
$137.42
Conversion Rate (CVR)Winner: TikTok Ads
Instagram Ads
0.81%
TikTok Ads
1.47%