Facebook Ads vs Google Search
Head-to-head performance comparison for Beauty & Skincare ads in 2025.
Click-Through Rate (CTR)Winner: Google Search
Facebook Ads
1.96%
Google Search
5.31%
Cost Per Click (CPC)Winner: Facebook Ads
Facebook Ads
$0.89
Google Search
$2.04
Cost Per Mille (CPM)Winner: Facebook Ads
Facebook Ads
$10.33
Google Search
$20.28
Cost Per Acquisition (CPA)Winner: Facebook Ads
Facebook Ads
$22.75
Google Search
$140.06
Conversion Rate (CVR)Winner: Facebook Ads
Facebook Ads
3.91%
Google Search
1.45%