Instagram Ads vs Google Search
Head-to-head performance comparison for Beauty & Skincare ads in 2025.
Click-Through Rate (CTR)Winner: Google Search
Instagram Ads
1.99%
Google Search
5.31%
Cost Per Click (CPC)Winner: Instagram Ads
Instagram Ads
$1.26
Google Search
$2.04
Cost Per Mille (CPM)Winner: Instagram Ads
Instagram Ads
$10.1
Google Search
$20.28
Cost Per Acquisition (CPA)Winner: Instagram Ads
Instagram Ads
$50.1
Google Search
$140.06
Conversion Rate (CVR)Winner: Instagram Ads
Instagram Ads
2.52%
Google Search
1.45%