Instagram Ads vs TikTok Ads
Head-to-head performance comparison for Beauty & Skincare ads in 2025.
Click-Through Rate (CTR)Winner: TikTok Ads
Instagram Ads
1.99%
TikTok Ads
2.36%
Cost Per Click (CPC)Winner: TikTok Ads
Instagram Ads
$1.26
TikTok Ads
$0.59
Cost Per Mille (CPM)Winner: TikTok Ads
Instagram Ads
$10.1
TikTok Ads
$5.42
Cost Per Acquisition (CPA)Winner: TikTok Ads
Instagram Ads
$50.1
TikTok Ads
$14.22
Conversion Rate (CVR)Winner: TikTok Ads
Instagram Ads
2.52%
TikTok Ads
4.13%