Facebook Ads vs Google Search
Head-to-head performance comparison for Education ads in 2025.
Click-Through Rate (CTR)Winner: Google Search
Facebook Ads
0.98%
Google Search
2.64%
Cost Per Click (CPC)Winner: Facebook Ads
Facebook Ads
$2.14
Google Search
$2.79
Cost Per Mille (CPM)Winner: Facebook Ads
Facebook Ads
$12.94
Google Search
$29.2
Cost Per Acquisition (CPA)Winner: Facebook Ads
Facebook Ads
$137.12
Google Search
$217.95
Conversion Rate (CVR)Winner: Facebook Ads
Facebook Ads
1.56%
Google Search
1.28%