TikTok Ads vs Google Search
Head-to-head performance comparison for Education ads in 2025.
Click-Through Rate (CTR)Winner: Google Search
TikTok Ads
1.65%
Google Search
2.64%
Cost Per Click (CPC)Winner: TikTok Ads
TikTok Ads
$0.95
Google Search
$2.79
Cost Per Mille (CPM)Winner: TikTok Ads
TikTok Ads
$10.9
Google Search
$29.2
Cost Per Acquisition (CPA)Winner: TikTok Ads
TikTok Ads
$36.54
Google Search
$217.95
Conversion Rate (CVR)Winner: TikTok Ads
TikTok Ads
2.59%
Google Search
1.28%