Instagram Ads vs Google Search
Head-to-head performance comparison for Entertainment ads in 2025.
Click-Through Rate (CTR)Winner: Google Search
Instagram Ads
2.85%
Google Search
5.49%
Cost Per Click (CPC)Winner: Instagram Ads
Instagram Ads
$0.91
Google Search
$1.44
Cost Per Mille (CPM)Winner: Instagram Ads
Instagram Ads
$5.52
Google Search
$12.54
Cost Per Acquisition (CPA)Winner: Instagram Ads
Instagram Ads
$32.48
Google Search
$58.74
Conversion Rate (CVR)Winner: Instagram Ads
Instagram Ads
2.82%
Google Search
2.46%