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TikTok Ads vs Google Search

Head-to-head performance comparison for Entertainment ads in 2025.

Click-Through Rate (CTR)Winner: Google Search
TikTok Ads
3.07%
Google Search
5.49%
Cost Per Click (CPC)Winner: TikTok Ads
TikTok Ads
$0.46
Google Search
$1.44
Cost Per Mille (CPM)Winner: TikTok Ads
TikTok Ads
$4.59
Google Search
$12.54
Cost Per Acquisition (CPA)Winner: TikTok Ads
TikTok Ads
$8.35
Google Search
$58.74
Conversion Rate (CVR)Winner: TikTok Ads
TikTok Ads
5.51%
Google Search
2.46%

Want to beat these benchmarks?

Whether you choose TikTok Ads or Google Search, success comes down to creative quality. Grade your ads for free.