LogoCreativeGrade

2025 Fashion & Apparel Ad Benchmarks

The complete performance guide for Fashion & Apparel marketers. Compare CTR, CPC, and conversion data across Facebook, Instagram, TikTok, Google, and LinkedIn.

Highest Engagement
Google Search

Average CTR: 4.19%

Most Cost-Effective
TikTok Ads

Average CPC: $0.55

Creative Health

Are your Fashion & Apparel ads beating these benchmarks?

Platform Comparison Matrix

PlatformCTR (Avg)CPC (Avg)CPM (Avg)CVR (Avg)CPA (Avg)
Facebook Ads1.48%$0.78$7.683.50%$22.41
Instagram Ads1.37%$0.82$6.373.43%$23.78
TikTok Ads2.63%$0.55$4.905.43%$10.06
Google Search4.19%$1.78$15.541.49%$119.19
LinkedIn Ads0.57%$3.66$21.620.92%$397.72

Deep Dive by Platform

Facebook Ads
Detailed Fashion & Apparel performance data
Instagram Ads
Detailed Fashion & Apparel performance data
TikTok Ads
Detailed Fashion & Apparel performance data
Google Search
Detailed Fashion & Apparel performance data
LinkedIn Ads
Detailed Fashion & Apparel performance data