Facebook Ads vs Google Search
Head-to-head performance comparison for Fashion & Apparel ads in 2025.
Click-Through Rate (CTR)Winner: Google Search
Facebook Ads
1.48%
Google Search
4.19%
Cost Per Click (CPC)Winner: Facebook Ads
Facebook Ads
$0.78
Google Search
$1.78
Cost Per Mille (CPM)Winner: Facebook Ads
Facebook Ads
$7.68
Google Search
$15.54
Cost Per Acquisition (CPA)Winner: Facebook Ads
Facebook Ads
$22.41
Google Search
$119.19
Conversion Rate (CVR)Winner: Facebook Ads
Facebook Ads
3.5%
Google Search
1.49%