Facebook Ads vs Instagram Ads
Head-to-head performance comparison for Fashion & Apparel ads in 2025.
Click-Through Rate (CTR)Winner: Facebook Ads
Facebook Ads
1.48%
Instagram Ads
1.37%
Cost Per Click (CPC)Winner: Facebook Ads
Facebook Ads
$0.78
Instagram Ads
$0.82
Cost Per Mille (CPM)Winner: Instagram Ads
Facebook Ads
$7.68
Instagram Ads
$6.37
Cost Per Acquisition (CPA)Winner: Facebook Ads
Facebook Ads
$22.41
Instagram Ads
$23.78
Conversion Rate (CVR)Winner: Facebook Ads
Facebook Ads
3.5%
Instagram Ads
3.43%