Instagram Ads vs Google Search
Head-to-head performance comparison for Fashion & Apparel ads in 2025.
Click-Through Rate (CTR)Winner: Google Search
Instagram Ads
1.37%
Google Search
4.19%
Cost Per Click (CPC)Winner: Instagram Ads
Instagram Ads
$0.82
Google Search
$1.78
Cost Per Mille (CPM)Winner: Instagram Ads
Instagram Ads
$6.37
Google Search
$15.54
Cost Per Acquisition (CPA)Winner: Instagram Ads
Instagram Ads
$23.78
Google Search
$119.19
Conversion Rate (CVR)Winner: Instagram Ads
Instagram Ads
3.43%
Google Search
1.49%