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2025 Finance & Insurance Ad Benchmarks

The complete performance guide for Finance & Insurance marketers. Compare CTR, CPC, and conversion data across Facebook, Instagram, TikTok, Google, and LinkedIn.

Highest Engagement
Google Search

Average CTR: 2.09%

Most Cost-Effective
TikTok Ads

Average CPC: $2.28

Creative Health

Are your Finance & Insurance ads beating these benchmarks?

Platform Comparison Matrix

PlatformCTR (Avg)CPC (Avg)CPM (Avg)CVR (Avg)CPA (Avg)
Facebook Ads0.80%$5.02$34.860.53%$947.04
Instagram Ads0.66%$4.57$37.550.78%$587.44
TikTok Ads1.08%$2.28$27.491.13%$202.01
Google Search2.09%$7.15$68.470.38%$1889.93
LinkedIn Ads0.31%$15.63$107.810.21%$7503.79

Deep Dive by Platform

Facebook Ads
Detailed Finance & Insurance performance data
Instagram Ads
Detailed Finance & Insurance performance data
TikTok Ads
Detailed Finance & Insurance performance data
Google Search
Detailed Finance & Insurance performance data
LinkedIn Ads
Detailed Finance & Insurance performance data