Facebook Ads vs Google Search
Head-to-head performance comparison for Finance & Insurance ads in 2025.
Click-Through Rate (CTR)Winner: Google Search
Facebook Ads
0.8%
Google Search
2.09%
Cost Per Click (CPC)Winner: Facebook Ads
Facebook Ads
$5.02
Google Search
$7.15
Cost Per Mille (CPM)Winner: Facebook Ads
Facebook Ads
$34.86
Google Search
$68.47
Cost Per Acquisition (CPA)Winner: Facebook Ads
Facebook Ads
$947.04
Google Search
$1889.93
Conversion Rate (CVR)Winner: Facebook Ads
Facebook Ads
0.53%
Google Search
0.38%