Instagram Ads vs Google Search
Head-to-head performance comparison for Finance & Insurance ads in 2025.
Click-Through Rate (CTR)Winner: Google Search
Instagram Ads
0.66%
Google Search
2.09%
Cost Per Click (CPC)Winner: Instagram Ads
Instagram Ads
$4.57
Google Search
$7.15
Cost Per Mille (CPM)Winner: Instagram Ads
Instagram Ads
$37.55
Google Search
$68.47
Cost Per Acquisition (CPA)Winner: Instagram Ads
Instagram Ads
$587.44
Google Search
$1889.93
Conversion Rate (CVR)Winner: Instagram Ads
Instagram Ads
0.78%
Google Search
0.38%