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Instagram Ads vs TikTok Ads

Head-to-head performance comparison for Finance & Insurance ads in 2025.

Click-Through Rate (CTR)Winner: TikTok Ads
Instagram Ads
0.66%
TikTok Ads
1.08%
Cost Per Click (CPC)Winner: TikTok Ads
Instagram Ads
$4.57
TikTok Ads
$2.28
Cost Per Mille (CPM)Winner: TikTok Ads
Instagram Ads
$37.55
TikTok Ads
$27.49
Cost Per Acquisition (CPA)Winner: TikTok Ads
Instagram Ads
$587.44
TikTok Ads
$202.01
Conversion Rate (CVR)Winner: TikTok Ads
Instagram Ads
0.78%
TikTok Ads
1.13%

Want to beat these benchmarks?

Whether you choose Instagram Ads or TikTok Ads, success comes down to creative quality. Grade your ads for free.