TikTok Ads vs Google Search
Head-to-head performance comparison for Finance & Insurance ads in 2025.
Click-Through Rate (CTR)Winner: Google Search
TikTok Ads
1.08%
Google Search
2.09%
Cost Per Click (CPC)Winner: TikTok Ads
TikTok Ads
$2.28
Google Search
$7.15
Cost Per Mille (CPM)Winner: TikTok Ads
TikTok Ads
$27.49
Google Search
$68.47
Cost Per Acquisition (CPA)Winner: TikTok Ads
TikTok Ads
$202.01
Google Search
$1889.93
Conversion Rate (CVR)Winner: TikTok Ads
TikTok Ads
1.13%
Google Search
0.38%