Facebook Ads vs Google Search
Head-to-head performance comparison for Food & Beverage ads in 2025.
Click-Through Rate (CTR)Winner: Google Search
Facebook Ads
2.19%
Google Search
4.79%
Cost Per Click (CPC)Winner: Facebook Ads
Facebook Ads
$0.69
Google Search
$1.18
Cost Per Mille (CPM)Winner: Facebook Ads
Facebook Ads
$7.5
Google Search
$15.46
Cost Per Acquisition (CPA)Winner: Facebook Ads
Facebook Ads
$18.66
Google Search
$43.46
Conversion Rate (CVR)Winner: Facebook Ads
Facebook Ads
3.7%
Google Search
2.71%