Facebook Ads vs Instagram Ads
Head-to-head performance comparison for Food & Beverage ads in 2025.
Click-Through Rate (CTR)Winner: Instagram Ads
Facebook Ads
2.19%
Instagram Ads
2.38%
Cost Per Click (CPC)Winner: Facebook Ads
Facebook Ads
$0.69
Instagram Ads
$0.73
Cost Per Mille (CPM)Winner: Instagram Ads
Facebook Ads
$7.5
Instagram Ads
$4.93
Cost Per Acquisition (CPA)Winner: Instagram Ads
Facebook Ads
$18.66
Instagram Ads
$15.86
Conversion Rate (CVR)Winner: Instagram Ads
Facebook Ads
3.7%
Instagram Ads
4.62%