Instagram Ads vs Google Search
Head-to-head performance comparison for Food & Beverage ads in 2025.
Click-Through Rate (CTR)Winner: Google Search
Instagram Ads
2.38%
Google Search
4.79%
Cost Per Click (CPC)Winner: Instagram Ads
Instagram Ads
$0.73
Google Search
$1.18
Cost Per Mille (CPM)Winner: Instagram Ads
Instagram Ads
$4.93
Google Search
$15.46
Cost Per Acquisition (CPA)Winner: Instagram Ads
Instagram Ads
$15.86
Google Search
$43.46
Conversion Rate (CVR)Winner: Instagram Ads
Instagram Ads
4.62%
Google Search
2.71%