Instagram Ads vs TikTok Ads
Head-to-head performance comparison for Food & Beverage ads in 2025.
Click-Through Rate (CTR)Winner: Instagram Ads
Instagram Ads
2.38%
TikTok Ads
2.36%
Cost Per Click (CPC)Winner: TikTok Ads
Instagram Ads
$0.73
TikTok Ads
$0.42
Cost Per Mille (CPM)Winner: Instagram Ads
Instagram Ads
$4.93
TikTok Ads
$4.99
Cost Per Acquisition (CPA)Winner: TikTok Ads
Instagram Ads
$15.86
TikTok Ads
$6.2
Conversion Rate (CVR)Winner: TikTok Ads
Instagram Ads
4.62%
TikTok Ads
6.76%