TikTok Ads vs Google Search
Head-to-head performance comparison for Food & Beverage ads in 2025.
Click-Through Rate (CTR)Winner: Google Search
TikTok Ads
2.36%
Google Search
4.79%
Cost Per Click (CPC)Winner: TikTok Ads
TikTok Ads
$0.42
Google Search
$1.18
Cost Per Mille (CPM)Winner: TikTok Ads
TikTok Ads
$4.99
Google Search
$15.46
Cost Per Acquisition (CPA)Winner: TikTok Ads
TikTok Ads
$6.2
Google Search
$43.46
Conversion Rate (CVR)Winner: TikTok Ads
TikTok Ads
6.76%
Google Search
2.71%