2025 Health & Fitness Ad Benchmarks

The complete performance guide for Health & Fitness marketers. Compare CTR, CPC, and conversion data across Facebook, Instagram, TikTok, Google, and LinkedIn.

Highest Engagement

Google Search

Average CTR: 3.48%

Most Cost-Effective

TikTok Ads

Average CPC: $0.72

Creative Health

Are your Health & Fitness ads beating these benchmarks?

Platform Comparison Matrix

Platform	CTR (Avg)	CPC (Avg)	CPM (Avg)	CVR (Avg)	CPA (Avg)
Facebook Ads	1.33%	$1.32	$8.55	2.54%	$51.78
Instagram Ads	1.07%	$1.60	$11.01	1.71%	$93.61
TikTok Ads	2.07%	$0.72	$8.85	4.02%	$17.99
Google Search	3.48%	$2.27	$21.51	1.39%	$163.39
LinkedIn Ads	0.55%	$5.12	$26.00	0.63%	$807.57

Deep Dive by Platform

Facebook Ads

Detailed Health & Fitness performance data

Instagram Ads

Detailed Health & Fitness performance data

TikTok Ads

Detailed Health & Fitness performance data

Google Search

Detailed Health & Fitness performance data

LinkedIn Ads

Detailed Health & Fitness performance data