Facebook Ads vs Google Search
Head-to-head performance comparison for Health & Fitness ads in 2025.
Click-Through Rate (CTR)Winner: Google Search
Facebook Ads
1.33%
Google Search
3.48%
Cost Per Click (CPC)Winner: Facebook Ads
Facebook Ads
$1.32
Google Search
$2.27
Cost Per Mille (CPM)Winner: Facebook Ads
Facebook Ads
$8.55
Google Search
$21.51
Cost Per Acquisition (CPA)Winner: Facebook Ads
Facebook Ads
$51.78
Google Search
$163.39
Conversion Rate (CVR)Winner: Facebook Ads
Facebook Ads
2.54%
Google Search
1.39%