Facebook Ads vs Instagram Ads
Head-to-head performance comparison for Health & Fitness ads in 2025.
Click-Through Rate (CTR)Winner: Facebook Ads
Facebook Ads
1.33%
Instagram Ads
1.07%
Cost Per Click (CPC)Winner: Facebook Ads
Facebook Ads
$1.32
Instagram Ads
$1.6
Cost Per Mille (CPM)Winner: Facebook Ads
Facebook Ads
$8.55
Instagram Ads
$11.01
Cost Per Acquisition (CPA)Winner: Facebook Ads
Facebook Ads
$51.78
Instagram Ads
$93.61
Conversion Rate (CVR)Winner: Facebook Ads
Facebook Ads
2.54%
Instagram Ads
1.71%