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Facebook Ads vs TikTok Ads

Head-to-head performance comparison for Health & Fitness ads in 2025.

Click-Through Rate (CTR)Winner: TikTok Ads
Facebook Ads
1.33%
TikTok Ads
2.07%
Cost Per Click (CPC)Winner: TikTok Ads
Facebook Ads
$1.32
TikTok Ads
$0.72
Cost Per Mille (CPM)Winner: Facebook Ads
Facebook Ads
$8.55
TikTok Ads
$8.85
Cost Per Acquisition (CPA)Winner: TikTok Ads
Facebook Ads
$51.78
TikTok Ads
$17.99
Conversion Rate (CVR)Winner: TikTok Ads
Facebook Ads
2.54%
TikTok Ads
4.02%

Want to beat these benchmarks?

Whether you choose Facebook Ads or TikTok Ads, success comes down to creative quality. Grade your ads for free.