Instagram Ads vs Google Search
Head-to-head performance comparison for Health & Fitness ads in 2025.
Click-Through Rate (CTR)Winner: Google Search
Instagram Ads
1.07%
Google Search
3.48%
Cost Per Click (CPC)Winner: Instagram Ads
Instagram Ads
$1.6
Google Search
$2.27
Cost Per Mille (CPM)Winner: Instagram Ads
Instagram Ads
$11.01
Google Search
$21.51
Cost Per Acquisition (CPA)Winner: Instagram Ads
Instagram Ads
$93.61
Google Search
$163.39
Conversion Rate (CVR)Winner: Instagram Ads
Instagram Ads
1.71%
Google Search
1.39%