Facebook Ads vs Instagram Ads
Head-to-head performance comparison for Home Improvement ads in 2025.
Click-Through Rate (CTR)Winner: Instagram Ads
Facebook Ads
1.56%
Instagram Ads
1.57%
Cost Per Click (CPC)Winner: Facebook Ads
Facebook Ads
$1.51
Instagram Ads
$1.54
Cost Per Mille (CPM)Winner: Facebook Ads
Facebook Ads
$12.06
Instagram Ads
$13.76
Cost Per Acquisition (CPA)Winner: Instagram Ads
Facebook Ads
$93.34
Instagram Ads
$88.78
Conversion Rate (CVR)Winner: Instagram Ads
Facebook Ads
1.62%
Instagram Ads
1.73%