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Google Search vs LinkedIn Ads

Head-to-head performance comparison for Home Improvement ads in 2025.

Click-Through Rate (CTR)Winner: Google Search
Google Search
2.92%
LinkedIn Ads
0.47%
Cost Per Click (CPC)Winner: Google Search
Google Search
$2.47
LinkedIn Ads
$5.47
Cost Per Mille (CPM)Winner: Google Search
Google Search
$22.26
LinkedIn Ads
$33.99
Cost Per Acquisition (CPA)Winner: Google Search
Google Search
$223.02
LinkedIn Ads
$960.29
Conversion Rate (CVR)Winner: Google Search
Google Search
1.11%
LinkedIn Ads
0.57%

Want to beat these benchmarks?

Whether you choose Google Search or LinkedIn Ads, success comes down to creative quality. Grade your ads for free.