Instagram Ads vs Google Search
Head-to-head performance comparison for Home Improvement ads in 2025.
Click-Through Rate (CTR)Winner: Google Search
Instagram Ads
1.57%
Google Search
2.92%
Cost Per Click (CPC)Winner: Instagram Ads
Instagram Ads
$1.54
Google Search
$2.47
Cost Per Mille (CPM)Winner: Instagram Ads
Instagram Ads
$13.76
Google Search
$22.26
Cost Per Acquisition (CPA)Winner: Instagram Ads
Instagram Ads
$88.78
Google Search
$223.02
Conversion Rate (CVR)Winner: Instagram Ads
Instagram Ads
1.73%
Google Search
1.11%