TikTok Ads vs Google Search
Head-to-head performance comparison for Home Improvement ads in 2025.
Click-Through Rate (CTR)Winner: Google Search
TikTok Ads
2.17%
Google Search
2.92%
Cost Per Click (CPC)Winner: TikTok Ads
TikTok Ads
$0.9
Google Search
$2.47
Cost Per Mille (CPM)Winner: TikTok Ads
TikTok Ads
$7.37
Google Search
$22.26
Cost Per Acquisition (CPA)Winner: TikTok Ads
TikTok Ads
$26.29
Google Search
$223.02
Conversion Rate (CVR)Winner: TikTok Ads
TikTok Ads
3.41%
Google Search
1.11%