Home Improvement Google Search Conversion Rate (CVR) Benchmark (2025)
The definitive reference for Conversion Rate (CVR) performance in the Home Improvement sector on Google Search.
Conversion Rate (CVR) Distribution
Based on aggregated ad campaign data for Q4 2024 - Q1 2025.
Bottom 25%
0.78%
AVG
Industry Average
1.11%
Top 25%
1.55%
Analysis & Insights
For Home Improvement brands advertising on Google Search, a Conversion Rate (CVR) of 1.11% is considered the baseline for success in 2025. This data reflects the intense competition in the feed and the need for high-quality creative.
The Conversion Rate (CVR) in the Home Improvement sector on Google Search tends to be This is 45.6% worse than the overall industry average for Conversion Rate (CVR).
What does this mean for your campaigns?
If your Conversion Rate (CVR) is currently below 0.78%, it is a strong signal that your ads are failing to resonate with the target audience. This is often caused by:
- Creative Fatigue: Users have seen your ad too many times.
- Weak Hooks: The first 3 seconds (video) or headline (image) isn't stopping the scroll.
- Relevance Score: Google Search's algorithm deems your content irrelevant to your targeting set.