Facebook Ads vs Google Search
Head-to-head performance comparison for Legal Services ads in 2025.
Click-Through Rate (CTR)Winner: Google Search
Facebook Ads
0.48%
Google Search
1.56%
Cost Per Click (CPC)Winner: Facebook Ads
Facebook Ads
$5.5
Google Search
$9.18
Cost Per Mille (CPM)Winner: Facebook Ads
Facebook Ads
$35.31
Google Search
$100.51
Cost Per Acquisition (CPA)Winner: Facebook Ads
Facebook Ads
$1201.44
Google Search
$2643.84
Conversion Rate (CVR)Winner: Facebook Ads
Facebook Ads
0.46%
Google Search
0.35%