TikTok Ads vs Google Search
Head-to-head performance comparison for Legal Services ads in 2025.
Click-Through Rate (CTR)Winner: Google Search
TikTok Ads
0.75%
Google Search
1.56%
Cost Per Click (CPC)Winner: TikTok Ads
TikTok Ads
$3.53
Google Search
$9.18
Cost Per Mille (CPM)Winner: TikTok Ads
TikTok Ads
$35.82
Google Search
$100.51
Cost Per Acquisition (CPA)Winner: TikTok Ads
TikTok Ads
$360.28
Google Search
$2643.84
Conversion Rate (CVR)Winner: TikTok Ads
TikTok Ads
0.98%
Google Search
0.35%