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2025 Pets & Animals Ad Benchmarks

The complete performance guide for Pets & Animals marketers. Compare CTR, CPC, and conversion data across Facebook, Instagram, TikTok, Google, and LinkedIn.

Highest Engagement
Google Search

Average CTR: 5.38%

Most Cost-Effective
TikTok Ads

Average CPC: $0.33

Creative Health

Are your Pets & Animals ads beating these benchmarks?

Platform Comparison Matrix

PlatformCTR (Avg)CPC (Avg)CPM (Avg)CVR (Avg)CPA (Avg)
Facebook Ads2.88%$0.67$5.714.76%$14.03
Instagram Ads2.28%$0.56$3.905.46%$10.28
TikTok Ads4.42%$0.33$3.4310.23%$3.18
Google Search5.38%$1.24$10.872.78%$44.66
LinkedIn Ads0.92%$1.91$11.941.51%$126.81

Deep Dive by Platform

Facebook Ads
Detailed Pets & Animals performance data
Instagram Ads
Detailed Pets & Animals performance data
TikTok Ads
Detailed Pets & Animals performance data
Google Search
Detailed Pets & Animals performance data
LinkedIn Ads
Detailed Pets & Animals performance data