Facebook Ads vs Google Search
Head-to-head performance comparison for Pets & Animals ads in 2025.
Click-Through Rate (CTR)Winner: Google Search
Facebook Ads
2.88%
Google Search
5.38%
Cost Per Click (CPC)Winner: Facebook Ads
Facebook Ads
$0.67
Google Search
$1.24
Cost Per Mille (CPM)Winner: Facebook Ads
Facebook Ads
$5.71
Google Search
$10.87
Cost Per Acquisition (CPA)Winner: Facebook Ads
Facebook Ads
$14.03
Google Search
$44.66
Conversion Rate (CVR)Winner: Facebook Ads
Facebook Ads
4.76%
Google Search
2.78%