Facebook Ads vs Instagram Ads
Head-to-head performance comparison for Pets & Animals ads in 2025.
Click-Through Rate (CTR)Winner: Facebook Ads
Facebook Ads
2.88%
Instagram Ads
2.28%
Cost Per Click (CPC)Winner: Instagram Ads
Facebook Ads
$0.67
Instagram Ads
$0.56
Cost Per Mille (CPM)Winner: Instagram Ads
Facebook Ads
$5.71
Instagram Ads
$3.9
Cost Per Acquisition (CPA)Winner: Instagram Ads
Facebook Ads
$14.03
Instagram Ads
$10.28
Conversion Rate (CVR)Winner: Instagram Ads
Facebook Ads
4.76%
Instagram Ads
5.46%