Instagram Ads vs Google Search
Head-to-head performance comparison for Real Estate ads in 2025.
Click-Through Rate (CTR)Winner: Google Search
Instagram Ads
1.09%
Google Search
2.1%
Cost Per Click (CPC)Winner: Instagram Ads
Instagram Ads
$2.83
Google Search
$3.67
Cost Per Mille (CPM)Winner: Instagram Ads
Instagram Ads
$20.23
Google Search
$48.96
Cost Per Acquisition (CPA)Winner: Instagram Ads
Instagram Ads
$232.98
Google Search
$387.94
Conversion Rate (CVR)Winner: Instagram Ads
Instagram Ads
1.22%
Google Search
0.95%