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Instagram Ads vs TikTok Ads

Head-to-head performance comparison for Real Estate ads in 2025.

Click-Through Rate (CTR)Winner: TikTok Ads
Instagram Ads
1.09%
TikTok Ads
1.43%
Cost Per Click (CPC)Winner: TikTok Ads
Instagram Ads
$2.83
TikTok Ads
$1.8
Cost Per Mille (CPM)Winner: TikTok Ads
Instagram Ads
$20.23
TikTok Ads
$15.74
Cost Per Acquisition (CPA)Winner: TikTok Ads
Instagram Ads
$232.98
TikTok Ads
$118.44
Conversion Rate (CVR)Winner: TikTok Ads
Instagram Ads
1.22%
TikTok Ads
1.52%

Want to beat these benchmarks?

Whether you choose Instagram Ads or TikTok Ads, success comes down to creative quality. Grade your ads for free.