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TikTok Ads vs Google Search

Head-to-head performance comparison for Real Estate ads in 2025.

Click-Through Rate (CTR)Winner: Google Search
TikTok Ads
1.43%
Google Search
2.1%
Cost Per Click (CPC)Winner: TikTok Ads
TikTok Ads
$1.8
Google Search
$3.67
Cost Per Mille (CPM)Winner: TikTok Ads
TikTok Ads
$15.74
Google Search
$48.96
Cost Per Acquisition (CPA)Winner: TikTok Ads
TikTok Ads
$118.44
Google Search
$387.94
Conversion Rate (CVR)Winner: TikTok Ads
TikTok Ads
1.52%
Google Search
0.95%

Want to beat these benchmarks?

Whether you choose TikTok Ads or Google Search, success comes down to creative quality. Grade your ads for free.