Facebook Ads vs Google Search
Head-to-head performance comparison for Technology ads in 2025.
Click-Through Rate (CTR)Winner: Google Search
Facebook Ads
1.27%
Google Search
2.64%
Cost Per Click (CPC)Winner: Facebook Ads
Facebook Ads
$2.45
Google Search
$5.53
Cost Per Mille (CPM)Winner: Facebook Ads
Facebook Ads
$26.78
Google Search
$52.15
Cost Per Acquisition (CPA)Winner: Facebook Ads
Facebook Ads
$167.42
Google Search
$894.55
Conversion Rate (CVR)Winner: Facebook Ads
Facebook Ads
1.46%
Google Search
0.62%