Facebook Ads vs Instagram Ads
Head-to-head performance comparison for Technology ads in 2025.
Click-Through Rate (CTR)Winner: Instagram Ads
Facebook Ads
1.27%
Instagram Ads
1.37%
Cost Per Click (CPC)Winner: Facebook Ads
Facebook Ads
$2.45
Instagram Ads
$3.39
Cost Per Mille (CPM)Winner: Instagram Ads
Facebook Ads
$26.78
Instagram Ads
$17.28
Cost Per Acquisition (CPA)Winner: Facebook Ads
Facebook Ads
$167.42
Instagram Ads
$343.47
Conversion Rate (CVR)Winner: Facebook Ads
Facebook Ads
1.46%
Instagram Ads
0.99%